A beauty quiz that turns “which one suits me?” into a confident cart
An embeddable recommendation quiz that decodes each shopper’s skin, undertone and goals, then assembles a personalised bundle with a clear “you save” upsell.
Faced with a wall of near-identical products, beauty shoppers freeze — and a confused shopper rarely buys.
Hundreds of shades, finishes and formulas, no shop assistant, and one nagging question: “will this actually suit me?” Most visitors browse, hesitate, and leave with nothing in the basket.
Cosmetic buyers are trying to avoid regret, not chase novelty — they fear picking the wrong shade. Generic “shade finders” only ask one question, so they never decode what a shopper actually means, and the basket stays empty.
A guided quiz that decodes intent — then recommends with confidence.
An embeddable recommendation widget built on Next.js 14 + TypeScript + Tailwind. A short, visual quiz scores each shopper across tone, undertone, texture, usage and risk, then assembles a personalised bundle with a price-comparison upsell and a confetti reward at the finish.
Our Approach
Invite the shopper
A floating trigger offers an inviting prompt that opens the quiz without interrupting the browse.
Ask the right questions
A multi-step modal poses short, high-signal questions, with skin-tone and undertone chosen by image, not jargon, and a clear progress indicator.
Score the match
A weighted recommendation engine scores tone, undertone, texture, usage and risk tolerance to find the right products.
Recommend & reward
A personalised bundle with free add-ons is presented alongside a clear “you save” price comparison and a confetti finish.
A few quick taps, not a wall of choices
Short, visual questions advance with a clear progress indicator, and each tap is acknowledged instantly. It feels like a helpful shop assistant — so shoppers finish, instead of bouncing.
A bundle built for them — and a reason to buy now
The quiz answers assemble into a personalised set, then a price comparison anchors the value: buy separately versus the bundle, with a clear “you save” figure that lifts average order value.
Turns “I’m not sure what suits me” into a confident, higher-value cart.
Drops into any store as an embeddable widget — no replatforming required.
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