P I X E L P E T A L S

CFX — A Sales CRM Built From Scratch

  • Lead Capture & Tracking
  • Kanban Deal Pipeline
  • Campaign Management
  • Meetings & Accounts
  • Revenue Analytics
  • Dashboard-First UX

CFX is a complete sales CRM we designed and built from the ground up for a precision-tooling business. Leads, a kanban deal pipeline, campaigns, meetings, accounts and revenue analytics all live in one place — with a dashboard-first layout so the team can see the whole state of the business the moment they log in.

Challenge

Sales teams juggling spreadsheets and chat lose deals in the gaps — the business needed its whole pipeline visible in one screen.

CFX CRM across a multi-screen monitor mockup — dashboard, pipeline and reports
CFX dashboard — leads, pipeline value and revenue analytics at a glance

Leads tracked in
one pipeline

3,847

Pipeline value visible
at a glance

₹12L+

CFX leads view — every lead captured, filtered and tracked in one list

Our Approach

Map the Sales Motion

We started with how deals actually move — from first enquiry to closed revenue — so the CRM mirrored the team's real workflow rather than forcing them into a generic tool.

Dashboard-First Design

The home screen leads with the numbers that matter — leads tracked, pipeline value and revenue — so the state of the business is legible the moment anyone logs in.

Build the Pipeline

A kanban deal board makes every opportunity a card you can drag between stages, with campaigns, meetings and accounts wired in so nothing slips through the gaps.

Ship & Refine

We built the product from scratch, put it in the team's hands, and tuned the views and analytics around how they actually work day to day.

700+ projects · 450+ UK/EU buyers · 5★ on PeoplePerHour

Let's build yours

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