Constance & Denny — Craft That Converts
- Figma UX & Art Direction
- Homepage & Collection Design
- Product Template Design
- Figma-to-Shopify Build
- Artisan Trust & Reviews
- Newsletter & Mobile CRO
Constance & Denny is a UK homeware brand selling Indian hand block printed textiles — tablecloths, napkins, tea towels and Kantha throws, made by artisans in Jaipur under fair-wage partnerships. We ran a Figma-to-Shopify conversion redesign: the whole experience was art-directed in Figma first — homepage, collection and product templates built around the block-printed patterns, lifestyle photography leading, with clear Kitchen & Dining and Home & Life entry points — then translated faithfully into the live Shopify theme with conversion detail throughout.
Pattern-rich artisan products deserve better than a stock theme — the store had to elevate the craft story without slowing the path to purchase.
Designed first in Figma,
then shipped to Shopify
100%
Generations of block-printing
craft behind every pattern
4+
Our Approach
Design in Figma First
We art-directed the whole experience in Figma — homepage, collections and product templates — so every decision was resolved on the artboard before a line of theme code.
Let the Pattern Lead
Layouts were built around the block-printed textiles and lifestyle photography — generous imagery and calm typography that let the craft, not the chrome, do the selling.
Ship It Faithfully
The Figma design was translated into the live Shopify theme pixel-for-pixel — clear Kitchen & Dining and Home & Life entry points and a mobile-first purchase flow throughout.
Build in the Trust
Artisan and fair-wage cues, reviews and a 10% newsletter capture were woven in — the craft story earns confidence while the conversion detail keeps the checkout close.
700+ projects · 450+ UK/EU buyers · 5★ on PeoplePerHour