From a Merchant Center suspension to Shopping ads that sell
An industrial spill-kit brand, back on Google Shopping — product pages, feed and Merchant Center rebuilt so every listing is approved and actually converts.
A Google Merchant Center "misrepresentation" suspension had switched the Shopping ads off entirely.
Generic product titles, boilerplate policy pages, unverifiable stats and missing feed identifiers all added up to one verdict from Google: the account couldn't be trusted. Shopping ads went dark and the whole catalogue dropped out of the results buyers were actually searching.
For an industrial supplier, Shopping is where high-intent buyers — someone searching "oil spill kit 50L" ready to order — actually find you. Every day suspended is lost revenue, and Google treats misrepresentation harshly: get the review wrong and you risk a permanent ban from Shopping. The fix had to be right the first time.
Rebuild the store, the feed and Merchant Center so every claim is verifiable and every listing converts.
A full ecommerce + ads rebuild driven by a repeatable Merchant Center misrepresentation playbook: optimised product titles, complete feed attributes, rewritten policy pages, verifiable trust content and structured data — then a single, well-prepared review request to lift the suspension.
Our Approach
Rewrite the listings
Product titles rewritten for Shopping intent — type, size, container and brand — across the whole catalogue.
Complete the feed
Every product given GTIN/MPN, brand, condition, price and availability, so the feed is fully valid.
Rebuild trust
Policy pages rewritten to be business-specific, claims made verifiable, and Organization/Product schema, SSL and cookie consent added.
Ship & reinstate
Around 11 hand-coded product pages and an A+ content page go live via SQL bulk-update scripts, then one prepared review request lifts the suspension.
Disapproved → Approved, the right way
The playbook corrects the root causes Google flags for misrepresentation — generic titles, missing GTIN/MPN identifiers and thin policy pages — so the listing clears review and the account is reinstated.
A listing built to be clicked and to convert
A sharper, intent-matched title, clear spec chips and visible trust signals (secure checkout, GST invoice, in-stock) turn a flat listing into one that earns the click and the add-to-cart.
Account reinstated, Shopping ads serving again — and the catalogue finally converts.
Suspension lifted on the first review request after the playbook fixes.
700+ projects · 450+ UK/EU buyers · 5★ on PeoplePerHour