My Taste — One Brand, Every Surface
- Brand Identity & Logo
- Packaging & Delivery Kit
- App UI/UX — iOS + Android
- Cuisine & Community Filters
- Launch Campaign Creative
- Expo Offer Design
My Taste is a home-chef food marketplace — an iOS + Android app connecting food lovers with local home cooks under one promise: you crave it, we give it. We designed the whole thing: the identity, the packaging the food travels in, every screen of the app, and the campaign that recruited its first chefs.
A new marketplace has to win chefs and customers at once — one identity working as hard on a meal tray as on an app icon.
First chefs invited at launch
with zero joining fees
100
App screens designed
across the full journey
30+
Our Approach
Identity First
We designed the M monogram and a warm green-and-tan system flexible enough for an app icon and a shopfront alike — friendly, fresh and unmistakably food.
Make It Physical
The identity was carried onto meal-tray sleeves, boxes, insulated bags and rider uniforms — so every single delivery advertises the brand.
Design the App
Onboarding, cuisine and community filters, kitchens near you, ordering, favourites and delivery tracking — kept friendly and legible for first-time app users.
Launch Loud
Expo flyers and offers recruiting home chefs — "turn your kitchen into a business", with zero joining fees making the first hundred sign-ups unmissable.
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